Captions add a new level of personalisation to Queensland plates

8 Oct, 2019

Personalised Plates Queensland’s world-first launch of emoji® plates earlier this year gave Queenslanders a unique way to customise their car, and PPQ are again offering drivers the opportunity to S4Y1T by adding a caption to Colour Plates.

Queenslanders have made short, sharp captions a part of their daily life, revealed as the highest social media users in the country in the latest Sensis Social Media Report1, and they will now be able to add their favourite hashtag, handle or mantra to their vehicle.

As well as a full suite of letters and numbers, characters available include social media mainstays the hashtag, underscore, love heart and ‘at’ symbols. The dollar sign and telephone symbol are also available, allowing businesses to include a key price point or their contact phone number on their plate.

PPQ’s Managing Director Jemma Elder said the addition of captions to the state’s plate offering makes them the most adaptable in the world.

“We are incredibly excited to bring Queenslanders a new way to personalise their plates through the addition of captions to our Colour Plates range,” Ms Elder said.

“The launch of captions gives drivers even more choice to make their plates uniquely their own - as well as offering cost effective branding opportunities for small businesses.

“We can’t wait to see the creative captions Queenslanders come up with!”

With captions, customers can CH33R for their local team, promote their business, show pride for their ride or tell it like it is.

Customers can today order Colour plates with a caption for $605. Owners of existing colour and theme plates can redesign to include a caption for only $199.

For further information about this and other PPQ ranges, visit ppq.com.au.

 

ENDS

Media enquiries to:

Amy Smith at P4 Group

0474 891 532 / Amy@p4.com.au


1 Sensis Social Media Report 2018



ABOUT PPQ

  • Personalised Plates were introduced with the dawn of the ‘80s
  • The most popular Colour Plates combination in Queensland is white on black
  • Since launching in 2019 the most popular emoji® Plate is the sunglasses face
  • The Gold Coast remains the personalised plate capital of Queensland
  • Every day more than 25,000 available combinations are found at ppq.com.au