Who doesn't love indulging in a delicious brownie?

Lulu's passion for cooking started as a teenager, when she'd read the Women's Weekly cookbooks.

“The recipes were always spot-on and easy enough for a baking novice to tackle. I would occupy a lot of my time as a teenager baking treats for family,” Lulu said.

From there, Lulu started developing her own recipes which included the first evolution of her famous gluten-free brownies. “Having a few coeliac friends prompted me to alter my brownie recipe to gluten-free so they could treat themselves to a delicious high quality product without worrying about what was in it.” Lulu said.

After seven years growing the customer base and brand, Lulu is proud to drive the I HEART Brownies van, sporting new personalise Caption Plates.

“Our personalised plates really help to promote our business. As a small business owner, marketing and advertising is not always affordable/easy accessible. Having personalised plates, helps us to further promote our business in a simple way.”

“Our plates really add to our brand and complement our van's decals. I like knowing that other drivers might get a smile on their faces when they look at ours out,” Lulu said.

“Everyone loves our plates! I love showing them off. I think we may have inspired some friends to think of fun captions for their own plates.”

Learn more about Caption Plates.

Find out the closest I HEART brownie store to you.