<p>The second you meet the Maynard family, you feel the love for Central Queensland. Their passion for the region may have grown over three generations, but the impact they've had on the community has been a lot quicker.</p>
<p>It all started with a personalised plate.</p>

The acoustic guitar track plays throughout.

GEOFF, A middle-aged man in a wide brimmed Akubra hat looks directly into the camera and gives a little nod. Cattle are in the background.

Yeah, look we're actually third-generation here on this property.

GEOFF, his wife, and his four kids all wear maroon Rugby League football jerseys and pose for the camera. They stand in front of an old wire fence with rolling green countryside behind them.

Three girls in jeans, work shirts and hats are shown in cattle stockyards. One closes a fence, one stands on a fence and one climbs over a fence.

I feel very proud to be part of the community here.

Cattle move into the stockyards. A close-up of a photo album shows young people holding up various Queensland number plates.

When we first bought the Queenslander plates, we decided to auction them off for charity.

GEOFF is seated outside, surrounded by the three girls, and they look through the photo album laughing. The group sit at a table eating food and laughing. They all wear maroon Rugby League jerseys.

We were astounded with how much the plates raised.

A number plate is shown with 1BRONCOS written in white on a maroon background. Another plate is shown with QLDER in white writing on a maroon background. There is a close-up shot of the net across a tennis court, followed by a wider shot of the man standing with a middle-aged woman on a tennis court.

Over the next six years, we auctioned off a bevy of plates and raised over $100,000 for local communities and charities.

The man stands with his arm leaning on an open stockyard gate. There is a close-up of a number plate with MAROONS in white writing on a maroon background.

There is one plate that's in the Maynard family collection that will never go under the hammer.

The man stands next to a red vehicle with the MAROONS number plate, surrounded by his family all wearing maroon Rugby League jerseys, laughing and smiling.

White text appears on screen: IT’S YOUR PPQ (with the PPQ logo)

The second you meet Geoff Maynard and his family, you feel the love for Central Queensland. Their passion for the region may have come over three generations...